BRIEF

To provide senior strategic marketing direction to Barworks, to contribute to the continual expansion of the group across Auckland and New Zealand.

SOLUTION

  • Rewrote entire marketing strategy across the group with the output of more precise use of money, clearer brand propositions and a greater share of voice in market
  • Oversaw the re-imagination of the loyalty program to a holistic program which focus on scale and real time data
  • Oversaw the brand strategy & positioning for The Lula Inn giving the business pivotal direction around activation plans and communication to grow

RESULTS

  • New brand strategy, positioning and activation plan for the Barworks Group
  • New Brand strategy, positioning and activation plan for The Lula Inn. This giving the business pivotal direction around activation plans and communication to grow with key ideas to anchor the business on such as weekend bottomless brunch
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