Bombay Sapphire
Brief —
Build spontaneous awareness and trial in bars over the key Christmas period.
Solution —
An integrated brand campaign “Creations Worth Naming” that brought to life the #StirCreativity brand platform through two immersive bar experiences, which invited patrons to put their own spin on the classic G&T.
- Developed two immersive bar takeovers for Bedford Soda & Liquor and The Glass Goose across six weeks over summer and Christmas
- We developed a unique serving mechanism to allow for trial in a way that enabled patrons to become the creator
- We developed a PR campaign centralised around the new blue Bombay Sapphire gin infused paint
- We aligned with well-known influencers to elevate the campaign and get to the right audience
- Launch party with media
- Mixologist to create a unique series of drinks to hero in the bars
- Competition for the most creative G&Ts across the six weeks
Results —
- 9,552,109 total campaign reach
- 26 pieces of fully brand coverage with a reach of 4,163,508
- 623,000 unique people reached on social
- 28 selected media and influencers attended intimate launch event resulting a reach of 290,000+ across social
- 4,475,601 OOH reach
- 15% growth in depletions year-on-year
- +6,800% Bombay Sapphire volume increase across hero venues
- Scan value sales in first four weeks of activity +24.6%
- Spontaneous awareness lifted 2.3 ppt from October – December