BRIEF

Build spontaneous awareness and trial in bars over the key Christmas period.

SOLUTION

An integrated brand campaign “Creations Worth Naming” that brought to life the #StirCreativity brand platform through two immersive bar experiences, which invited patrons to put their own spin on the classic G&T.

  • Developed two immersive bar takeovers for Bedford Soda & Liquor and The Glass Goose across six weeks over summer and Christmas
  • We developed a unique serving mechanism to allow for trial in a way that enabled patrons to become the creator
  • We developed a PR campaign centralised around the new blue Bombay Sapphire gin infused paint
  • We aligned with well-known influencers to elevate the campaign and get to the right audience
  • Launch party with media
  • Mixologist to create a unique series of drinks to hero in the bars
  • Competition for the most creative G&Ts across the six weeks

RESULTS

  • 3.76m PR reach
  • 18,807% increase in sales across the two bars
  • 290k influencer reach
  • 757 competition entries
  • 25 pieces of PR coverage
TOP