Bombay Sapphire

Brief —

Build spontaneous awareness and trial in bars over the key Christmas period.

Solution —

An integrated brand campaign “Creations Worth Naming” that brought to life the #StirCreativity brand platform through two immersive bar experiences, which invited patrons to put their own spin on the classic G&T.

  • Developed two immersive bar takeovers for Bedford Soda & Liquor and The Glass Goose across six weeks over summer and Christmas
  • We developed a unique serving mechanism to allow for trial in a way that enabled patrons to become the creator
  • We developed a PR campaign centralised around the new blue Bombay Sapphire gin infused paint
  • We aligned with well-known influencers to elevate the campaign and get to the right audience
  • Launch party with media
  • Mixologist to create a unique series of drinks to hero in the bars
  • Competition for the most creative G&Ts across the six weeks

Results —

  • 9,552,109 total campaign reach
  • 26 pieces of fully brand coverage with a reach of 4,163,508
  • 623,000 unique people reached on social
  • 28 selected media and influencers attended intimate launch event resulting a reach of 290,000+ across social
  • 4,475,601 OOH reach
  • 15% growth in depletions year-on-year
  • +6,800% Bombay Sapphire volume increase across hero venues
  • Scan value sales in first four weeks of activity +24.6%
  • Spontaneous awareness lifted 2.3 ppt from October – December