An integrated brand campaign “Creations Worth Naming” that brought to life the #StirCreativity brand platform through two immersive bar experiences, which invited patrons to put their own spin on the classic G&T.
- Developed two immersive bar takeovers for Bedford Soda & Liquor and The Glass Goose across six weeks over summer and Christmas
- We developed a unique serving mechanism to allow for trial in a way that enabled patrons to become the creator
- We developed a PR campaign centralised around the new blue Bombay Sapphire gin infused paint
- We aligned with well-known influencers to elevate the campaign and get to the right audience
- Launch party with media
- Mixologist to create a unique series of drinks to hero in the bars
- Competition for the most creative G&Ts across the six weeks