To develop a communications strategy to get Chapel Bar back into growth and re-imagine the space to increase patronage across the year.

We created a full-scale roof mural that brought to life the irreverent nature of the Chapel brand, as well as a series of events across the year, from idea through to execution. The roof features a series of naughty cherubs caught in a mischievous world with a mixture of old world meets new world.

We integrated our media approach through PR, radio, social media and in-venue.

• Sales increased 10% year-on-year
• 21% increase in sales over the Winter activation
• Refurb to the roof to reimagine the space