BRIEF

To create social opportunities for people with intellectual disabilities.

SOLUTION

Partnered with New Zealand Fashion Week to create a fashion show featuring 14 people with intellectual disabilities, walking for eight of New Zealand’s top designers. New Zealand first, with 350 people in attendance.

Designers included: Hailwood, Zambesi, Stolen Girlfriend Club, Nope Sisters, Tuesday Label, Lemon Tree Design, and Jeanine Clarkin.

RESULTS

  • NZ first fashion show for people with intellectual disabilities
  • 350 tickets sold out in two hours
  • PR Achieved: Spy NZ Herald, Fashionz, TV One news, Denizen magazine, Good Magazine
  • Reach: TBC
TOP