BRIEF
To create social opportunities for people with intellectual disabilities.
SOLUTION
Partnered with New Zealand Fashion Week to create a fashion show featuring 14 people with intellectual disabilities, walking for eight of New Zealand’s top designers. New Zealand first, with 350 people in attendance.
Designers included: Hailwood, Zambesi, Stolen Girlfriend Club, Nope Sisters, Tuesday Label, Lemon Tree Design, and Jeanine Clarkin.
RESULTS
- NZ first fashion show for people with intellectual disabilities
- 350 tickets sold out in two hours
- PR Achieved: Spy NZ Herald, Fashionz, TV One news, Denizen magazine, Good Magazine
- Reach: TBC