BRIEF

Finery is proud to present premium, all natural cocktails in a can.

SOLUTION

  • Typically, the RTD market is synonymous with younger, less discerning drinkers.
  • We needed a way to make quality RTD’s at a higher price point, appeal to discerning drinkers without alienating everyday RTD consumers.
  • The solution – poke fun at those who care too much about money and luxury with a tongue-in-cheek campaign that weaves in key ingredients and product benefits in a playful way.

RESULTS

  • TBC
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