BRIEF

To build awareness and hype around the launch of New Zealand's first Kombucha Vodka RTD.

SOLUTION

Developed a PR launch campaign going far and wide across New Zealand that brought to life the collaboration of two of NZ's great drink companies to produce an innovative new RTD.

The healthier alternative for the summer.

RESULTS

  • Tripled the ROI on our client’s spend by delivering unparalleled amounts of PR
  • Total campaign reach of all channels: TBC
  • PR Achieved – NZ Herald, Kia Ora, Canvas, Remix Magazine, The Urban List, Dish, Stuff.co.nz, NZ House & Garden, NZ Woman's Weekly, Good, Viva, Newmarket Magazine, Nadia, DrinksBiz, Fresh Media, Indulge - Hawke's Bay, South Magazine, Eastlife, Restaurant & Cafe, Hotel Magazine, SHOUT, Dominion Post, Metropol, Supermarket News, Gekkan
  • PR Reach – 5,863,455
TOP