BRIEF

To generate awareness around the launch of Hint NZ Vodka.

SOLUTION

Develop a PR launch campaign that focuses on the clean properties of Hint NZ Vodka.

We created a revealing box that unveils the product and its core benefits to journalists and influencers – No Sugar, No Carbs, No Preservatives and No Sweeteners.

RESULTS

  • Total campaign reach of all channels: 1.86 million
  • PR Achieved – Remix Magazine, The Urbanlist, NEXT Magazine, Nadia, Bay of Plenty Times – Indulge, Miss FQ, M2 Woman, Eastlife, Woman's Day
  • PR Reach – 1.44 million people
  • Six key influencers engaged to promote the product
  • Influencer reach – 420,287 people
TOP