To generate awareness around the launch of Hint NZ Vodka.
SOLUTION
Develop a PR launch campaign that focuses on the clean properties of Hint NZ Vodka.
We created a revealing box that unveils the product and its core benefits to journalists and influencers – No Sugar, No Carbs, No Preservatives and No Sweeteners.
RESULTS
Total campaign reach of all channels: 1.86 million
PR Achieved – Remix Magazine, The Urbanlist, NEXT Magazine, Nadia, Bay of Plenty Times – Indulge, Miss FQ, M2 Woman, Eastlife, Woman's Day
PR Reach – 1.44 million people
Six key influencers engaged to promote the product