Horleys
Brief —
Increase the awareness and brand relevance to heath and fitness enthusiasts across Australia and New Zealand
Solution —
We created an integrated TTL campaign called #MyHorleys, designed to bring to life and celebrate the different routines and rituals associated with going to the gym and/or training.
Utilising ATL comms to drive awareness, we then incentivised the public to share their stories around all of the diverse ways they have their protein, on social media.
We partnered with key lifestyle influencers + magazines to drive new and interesting recipes using their wide product range.
Results —
- Campaign achieved 60m+ reach
- Social media growth +26.5%
- 15%+ increase in sales
- Fastest growing Facebook Page for the category, as well as Top Three for engagement.
