Increase the awareness and brand relevance to health and fitness enthusiasts across Australia and New Zealand.


We created an integrated TTL campaign called #MYHORLEYS, designed to bring to life and celebrate the different routines and rituals associated with going to the gym and/or training.

Utilising ATL comms to drive awareness we then incentivised the public to share their stories around how they have their protein, on social. We partnered with key lifestyle influencers + Remix Magazine to drive new and interesting recipes using their wide product range.


  • Campaign achieved 1 million reach in NZ
  • Social media growth +26.5%