Developing a new communications strategy and brand hierarchy that enables the Loxy’s brand to extend beyond hair salons.
Develop a strategy and brand architecture for the Loxy's brand and NPD as well as introducing a new brand campaign to help build the Loxy's master brand.
Launched Loxy’s first ever brand campaign
Developed a new brand architecture to position the new Loxy’s Collection range of hair extensions alongside the masterbrand
PR achieved over 1.2m reach with
Braids for Boobs
Developed Remix activation partnership for Fashion week