Developing a new communications strategy and brand hierarchy that enables the Loxy’s brand to extend beyond hair salons.


Develop a strategy and brand architecture for the Loxy's brand and NPD as well as introducing a new brand campaign to help build the Loxy's master brand.


  • Launched Loxy’s first ever brand campaign
  • Developed a new brand architecture to position the new Loxy’s Collection range of hair extensions alongside the masterbrand
  • PR achieved over 1.2m reach with Braids for Boobs
  • Developed Remix activation partnership for Fashion week