Developing a new communications strategy and brand hierarchy that enables the Loxy’s brand to extend beyond hair salons.
SOLUTION
Develop a strategy and brand architecture for the Loxy's brand and NPD as well as introducing a new brand campaign to help build the Loxy's master brand.
RESULTS
Launched Loxy’s first ever brand campaign
Developed a new brand architecture to position the new Loxy’s Collection range of hair extensions alongside the masterbrand
PR achieved over 1.2m reach with Braids for Boobs
Developed Remix activation partnership for Fashion week