Targeting 18-26 year olds, create a summer activation to support the launch of their new 250mL wine in a can format.


We launched the product around the proposition, ‘The wine for good times,’ and created new wine consumption occasions around highly charged, party events.

The campaign was driven over summer through PR, Radio, Social Media, Influencers, street teams and in venue.


  • Exceeded forecast by 26% in venue
  • PR reach – 1.72m reach
  • 1,000 tickets sold across Auckland/Christchurch
  • Generated ranging in two new on-premise outlets