BRIEF

To create a summer activation for Misty Cove Wines to support the launch of the new 250mL wine in a can format. Targeting a younger audience 18 – 26 y/o demographic.

SOLUTION

We took over two well-known bars in Auckland and Christchurch to create an integrated brand experience with music, full scale production and international artists. The campaign was driven over summer through PR, Radio, Social Media, Influencers, street teams and in venue.

RESULTS

  • Exceeded forecast by 26% in venue
  • PR reach – 1.72m reach
  • 1,000 tickets sold across Auckland/Christchurch
  • Two new listings for the product
TOP