BRIEF

To create an activation for Peoples Coffee at their coffee stand at Splore Festival, that positioned them as the peoples coffee.

SOLUTION

Give customers the opportunity to buy a coffee and pay it forward by buying one for a stranger, in a painted cup.

Customers could paint cups using eco-friendly paint (a favourite for the kids) and/or use a cup painted by someone else as their pay it forward cup.

Teams on ground level then took the coffees out into the crowds at Splore to provide surprise and delight moments for unsuspecting festival goers.

RESULTS

  • Duration: 2 days
  • 3,282 coffees sold
  • 571 pay it forward purchases
  • 571 free coffee surprise and delight moments
  • 231 new Facebook followers
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