BRIEF

To create a campaign that reinvigorates the SeePort Festival, inspiring both millennials and families to attend over Auckland Anniversary weekend.

SOLUTION

Using boat flags as a design reference, we created a campaign that cemented SeePort as an aspirational, fun festival to attend.

Channels utilised were digital outdoor billboards, bus backs, street posters, social media and Stuff.co.nz media.

RESULTS

  • Website traffic up by 13.4% YOY
  • Visitors to the event up by 14% YOY
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