BRIEF
To generate awareness and excitement around the launch of Sundown 100% natural New Zealand Gin. Targeting 25 – 35 female audience.
SOLUTION
We brought the optimal Sundown consumption occasion to life by taking over a well-known rooftop bar to create an 100% natural gin garden. Across the month we held a series of bespoke events for consumers, influencers and media.
The campaign was driven through PR, radio, outdoor, influencers, social media and in venue.
RESULTS
- 21% increase in sales for the month
- Total reach: 3.29M