BRIEF

To generate awareness and excitement around the launch of Sundown 100% natural New Zealand Gin. Targeting 25 – 35 female audience.

SOLUTION

Sundown took over a well-known rooftop bar to create an 100% natural gin garden. Across the month we had a series of events for consumers, influencers and media. The campaign was driven through PR, radio, outdoor, influencers, social media and in venue.

RESULTS

  • Gained a listing with a well known venue, all negotiation through to execution
  • 33% increase The Glass Goose sales on the Thursdays with our event activations
  • 21% increase in sales for the month
  • Total Reach – 3.29M Reach
TOP